Advertising That Sells Your Home

According to 2011 statistics from the National Association of Realtors 40% of buyers found the home they purchased on the internet, 35% through their real estate agent (which in most cases was found by their agent online), 12% from a friend, relative, builder, or direct relationship with the seller, 11% from a yard sign or open house, and only 2% from printed media.  These statistics give us great insight into where the most effective marketing takes place.

Internet Marketing:  Over 90% of buyers begin their search for a home online.  A good real estate agent should have a well established internet marketing plan that involves more than just slapping your home on the MLS.  Most importantly, they should be able to make your home shine online so as to attract buyers and buyer's agents alike and effectively capture the 75% of home buyers that find their homes through those avenues.

Agent Connections:  Your agent should advertise to other agents.  This is accomplished through sharing the listing on the MLS and also telling other agents about the features of the listing so they can keep it in mind for future buyers.

Personal Connections:  Your personal network of friends and acquaintances can be a great source for getting the word out on your newly listed home.  Have your agent provide a link you can share with your friends and family.  This will connect them to information on your property that they can then save and share with others.

Flyers & Open Houses:  Although the percentage of people who buy from this type of advertising is small, flyers can be important for getting information out to your neighbors or house hunters that happen to pass by.  Open houses usually result in more advertising for your agent than your home, but you never know who might stop by and fall in love.  It's worth incorporating at least one open house into your advertising plan.

Printed Media:  Several people peruse the morning paper or listing magazines simply for enjoyment or curiosity sake, but few of these browsers are serious buyers.  Not only is print media expensive, but it has also become somewhat obsolete in its effectiveness of selling a home.  Excluding this type of advertisement from your marketing plan should not be detrimental to your sale.

 

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Featured TripleCord Listings

$479,000
4 Beds ⋅ 3 Baths ⋅ 2,060 SqFt. ⋅ 0.17 Acres ⋅ 98993491 MLS
Welcome home to this spacious 4-bedroom, 2.5-bath home in Middleton's highly sought-after West Highlands community. Featuring a large bonus room, and an oversized 3-car garage, this home offers the perfect blend of functionality and comfort. The open-concept floor plan provides generous living space for everyday living and entertaining, while the flexible layout easily adapts to your needs. The versatile bonus room is perfect for a media room, playroom, home gym, or additional living space. Enjoy all the incredible community amenities, including a resort-style pool, fitness center, clubhouse, splash pad, miles of walking paths and an expansive 10-acre park with plenty of room to play and explore. Conveniently located near schools, shopping, and outdoor recreation, this home offers the lifestyle you've been looking for. Combining small-town charm with modern convenience, this exceptional property offers the perfect balance of comfort, recreation, and community.

1299 La Reata Way, Middleton
$650,000
3 Beds ⋅ 3 Baths ⋅ 2,274 SqFt. ⋅ 0.21 Acres ⋅ 98987557 MLS
Beautifully upgraded 3-bedroom plus office, 2.5-bath home in a prime Star location! Conveniently situated near Hwy 16, this property offers easy access into town while providing a peaceful setting on a premium 1/4-acre lot backing to a canal—meaning no immediate rear neighbors and added privacy. Inside, you'll find quality upgrades throughout, including gorgeous LVP flooring in the main living areas, custom lighting, full tile showers, and tile flooring in the bathrooms and laundry room. The thoughtfully designed kitchen features quartz countertops, a gas range, abundant workspace, and a large walk-in pantry. The desirable split-bedroom floor plan includes a separate office, 2 spacious secondary bedrooms connected by a Jack-and-Jill bathroom, and a well-appointed primary suite. The insulated and finished 3-car garage provides plenty of room for vehicles, storage, and hobbies. Refrigerator, washer, and dryer are all included, making this home truly move-in ready. Enjoy fantastic community amenities including pickleball courts, pool, clubhouse, and parks, adding to the exceptional lifestyle this neighborhood provides. Experience all that Star and nearby Eagle have to offer with great parks, dining, shopping, and recreation just minutes away. Sellers are willing to consider all offers. If they don't receive an acceptable offer in the next few weeks, the house will be available for rent

8911 W Purple Martin St, Star
$467,000
4 Beds ⋅ 2 Baths ⋅ 2,138 SqFt. ⋅ 0.2 Acres ⋅ 98986816 MLS
GREAT CASH FLOW! Making $2850/month in combined rents! Rare downtown Meridian investment opportunity with immediate cash flow and major future upside! This updated 4-bedroom, 2-bath home offers over 2,100 square feet on a corner lot just minutes from shopping, dining, parks, and downtown Meridian amenities. This house is turnkey with all the major stuff already taken care of, with new windows, new electrical, new plumbing, new mini split AC and the roof is only 8 years old! The real value-add is the fully entitled single-family homesite already split from the backyard—ready for future construction and additional income potential. Situated on a corner lot with no HOA, you will love the flexibility and space for RV parking, trailers, gardens, and even chickens. Two kitchens and two washer/dryer hook ups, this home is perfect for multi-generational living!

303 W Pine Ave, Meridian
$467,000
4 Beds ⋅ 2 Baths ⋅ 2,138 SqFt. ⋅ 98986815 MLS
GREAT CASH FLOW! Making $2850/month in combined rents! Exceptional duplex-style investment opportunity in the heart of downtown Meridian with immediate income potential and future development upside. This property features two separate 2 bed / 1 bath units, creating a strong cash-flowing rental setup ideal for investors or owner-occupants. Each unit has it's own washer and dryer hook ups. This house is turnkey with all the major stuff already taken care of, with new windows, new electrical, new plumbing, new mini split AC and the roof is only 8 years old! The real value-add is the fully entitled single-family homesite already split from the backyard—ready for future construction and additional income potential. Situated on a corner lot with no HOA, tenants will love the flexibility and space for RV parking, trailers, gardens, and even chickens. Rare opportunity to own an income-producing property with built-in expansion potential in one of Meridian’s fastest-growing and most desirable downtown locations.

303 W Pine Ave, Meridian
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Information courtesy of Intermountain Multiple Listing Service. Information provided by IMLS is deemed reliable but not guaranteed. IDX information is provided exclusively for consumers' personal, non‐commercial use, it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. IMLS does not assume any liability for missing or inaccurate data. All listings provided by IMLS are marked with the official IMLS IDX icon.